The platform behind the experience
The platform combines Shopify, a replaceable skin-analysis provider and an Unfiltered You-owned intelligence layer. This keeps the experience fast to launch while protecting the recommendation logic and customer history that make the brand different.
Shopify manages commerce
The scan vendor analyses images
The Rules Engine selects the regimen
AI explains the recommendation
The Skin Passport remembers the journey
Section one
Select any step to see what happens and who is responsible for it.
Section two
Each block is selectable. Everything in green is built for Unfiltered You and stays with the business.
These are the experiences the customer sees and uses.
Shopify remains the commerce system of record. It manages products, prices, checkout, payments and orders.
Shopify is used for what Shopify already does well. It is not used to store sensitive facial images or make personalised regimen decisions.
This is the proprietary layer that makes the platform defensible. It connects the customer's identity, consent, scan results, regimen logic and progress history.
After purchase, AI and Voice AI can collect customer feedback and support routine questions. The Rules Engine identifies possible changes, while a Skin Expert reviews significant modifications before the customer confirms them.
The customer information that Shopify cannot naturally manage is stored securely in Unfiltered You's own cloud environment.
These services can be selected or replaced without rebuilding Unfiltered You's owned intelligence platform.
Ownership legend
Section three
Decision-maker
The Rules Engine uses approved business and skincare rules to decide which regimen should be recommended. The rules are versioned, testable and owned by Unfiltered You.
Inputs
Outputs
The AI cannot bypass or override the Rules Engine.
Communicator
The AI turns an approved recommendation into a helpful conversation. It explains the decision but cannot change the regimen or invent a product recommendation.
Inputs
Outputs
Inputs
Rules applied
Output
Morning
Evening
AI explanation
Your routine prioritises hydration and barrier support because your scan and quiz suggest dehydration with some sensitivity. We have kept the routine simple and excluded fragranced products based on your preferences.
Fictional demo data for a demonstration profile. Not a real customer or a medical assessment.
Section four
The same flow a technical team would draw, written so anyone can follow it.
Customer provides consent
CustomerUnfiltered You platform
Customer completes the guided scan
CustomerUnfiltered You platform
Image is sent through the Unfiltered You platform
Shopify storefrontUnfiltered You platform
The platform sends the image to the selected analysis provider
Unfiltered You platformSkin-analysis provider
The provider returns skin scores
Skin-analysis providerUnfiltered You platform
The image follows the agreed retention or deletion policy
Unfiltered You platformUnfiltered You platform
The Rules Engine combines scores, quiz answers and product rules
Unfiltered You platformRules Engine
The Rules Engine creates a versioned regimen
Rules EngineSkin Passport
AI Guidance produces a customer-friendly explanation
AI GuidanceCustomer
Shopify displays the approved products
Shopify storefrontCustomer
Customer adds the regimen to the Shopify cart
CustomerShopify cart
The Skin Passport saves the result and regimen version
Unfiltered You platformSkin Passport
A future scan can be compared with the saved result
Skin PassportUnfiltered You platform
This is where Unfiltered You's product thinking lives.
Section five
What Unfiltered You buys
These capabilities already exist and do not need to be rebuilt.
What Unfiltered You owns
This is the intelligence and customer history that differentiates the business.
Section six
Shopify and proven services reduce unnecessary custom development.
A scan provider or AI model can be replaced without losing recommendation logic or customer history.
Consent, retention and deletion are designed into the experience.
The recommendation becomes more useful as scan, regimen and purchase history accumulate.
WhatsApp consultation, voice AI, subscriptions and deeper analytics can use the same Skin Passport later.
Section seven
Applies to customer experience, Shopify, the owned platform, the data layer and every vendor
Privacy and safety are not separate features added later. They apply across the complete platform.
In five sentences